Web links are receding dead?
What should I do to SEO?
So you want your website to be on page 1 of the search engine results of Google. You have to consider is that Google is coming when they decide which websites go on page 1.
Your business depends entirely on showing the most relevant websites for a specific keyword search phrase, otherwise competitors could start having a look at.
In the early days, this was just a matter of looking for the words on the website. That's how it started YAHOO. Then, the founders of Google were doing research work at Stanford University called "BackRub", he looked at the web links between websites (backlinks) as a way to judge the importance and usefulness of the sites web. They could also exploit the anchor text (the text in the real web link). This proved to be very successful, and before we knew it had usurped YAHOO Google as the main search engine because it gave better results.
Needless to say, once everyone knew that Google was looking web links, the optimizer Cheeks search engines began web links building willy-nilly and this was for a time a very powerful technique to play with the system and get your website promoted.
Google responded with the Penguin update, which seeks to recognize genuine web links and remove artificial links on the basis of the relevant, non-random IP addresses and nonrandom anchor text (the text in the link), etc. This caused a lot of anguish for web masters who had built poor web links and were penalized and well off the page 1.
Even recently, Matt Cutts of Google admitted that when Google attempted to search rankings without using web links, obtained poor results. And web links are still important, and you should try to build web links, provided that relevant links are presented and add real value to the person surfing the web.
What other factors Google uses to determine search engine rankings? It is important to note that the exact algorithm Google uses is a state secret, and constantly changing. Just remember to think back to Google's business model, which should show the most relevant results to its users.
However, you can hear the chatter on the Internet and, in particular, notes the announcements by Google, for example, have announced that the searches done on mobile in (now more than 50% of all searches) they will prioritize responsive websites, ie designed to display properly on mobile phones with screens narrow.
Recently Google Search Quality Guidelines have come to light, this document is for internal evaluators, but emphasizes the experience, authority and confidence, in practice this means that the links and mentions of people who are considered a authority are valued.
There are many articles on SEO, so you will have a lot of details, but the main things to do for SEO is:
(1) Provide content / information / useful service, you are prepared to give some trade secrets
(2) convince others to share your content, buttons social media, perhaps on your website or links to other relevant retreat of your website.
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